Social Media Advert Artwork Design for Boost Your Body

This energetic, multi asset digital advertising artwork was designed for Boost Your Body to promote their specialised fitness programs tailored for women over 40. The design objective was to build a comprehensive, high conversion visual system consisting of a main landscape banner and five modular square graphics, optimised to capture local leads across targeted regions like West Bridgford and Beeston.

Design & Requirements Breakdown

High Octane Palette - Combining a dramatic, deep toned charcoal background with high contrast hot pink, vibrant green, and clean white typography to establish a powerful, energetic, and empowering aesthetic.

Geographically Targeted Copy Hierarchy - Leading with bold, high visibility headline typography ("WANTED: WOMEN 40+") integrated with specific regional location text to instantly hook the attention of local users scrolling through their social feeds.

Dynamic Angular Framing - Utilising sharp, intersecting neon pink geometric lines and angled colour blocks across all tiles to create structural movement, effortlessly guiding the viewer's eyes from the headlines to the photography.

Empowering & Relatable Imagery - Curating a diverse selection of high energy lifestyle photos featuring women over 40 engaging in weight training, cardio, and celebratory fitness moments to foster deep consumer relatability and inspiration.

Unified Direct Call to Action - Grounding every single ad placement with an identical, high visibility hot pink "Click 'Learn More' To Find Out More" button, establishing a consistent and frictionless conversion mechanism across the entire funnel.