Social Media Adverts for Hazell Preservation
This project showcases a multi slide social media advertisement campaign designed for Hazell Preservation. The assets are structured to educate homeowners on the value of basement waterproofing and conversion services.
Design & Requirements Breakdown
Cohesive Brand Palette - Combines deep navy blue with warm gold and neutral tones to convey professionalism, trust, and premium service.
Visual Transformation - Highlights a dramatic "Before" and "After" contrast, using circular focal crops to isolate water damage against clean, finished spaces.
Educational Infographics - Breaks down complex services into an easy to follow, three step process timeline to lower the barrier to entry for customers.
Urgency & Action Elements - Drives immediate lead generation using promotional stickers ("15% off in July") alongside clear "Get A Quote" and "Get A FREE Survey" call to action buttons.