Social Media Design for Cazoo

This project features a multi format digital ad campaign designed for Cazoo, promoting an educational resource titled "The ADHD Driver’s Toolkit." The asset set is engineered to raise awareness and deliver targeted, neurodiverse friendly resources to drivers.

Design & Requirements Breakdown

Cross Platform Scaling - Includes vertical, landscape, and square aspect ratios tailored for versatile distribution across web banners and social feeds.

Calming Colour Theory - Uses a soft, mint green background paired with clean typography to evoke focus, clarity, and an approachable feel.

Relatable Imagery - Integrates a natural, lifestyle photograph of a driver behind the wheel, framing it with smooth, organic curves to soften the layout.

Balanced Brand Placement - Features the bold Cazoo corporate logo as a grounding visual anchor without distracting from the primary educational message.