Social Media Design for Hogs For The Ground Pati Grille & Bar
This project features a multi format social media ad design created for a community fundraising event at The Ground Pati Grille & Bar. The assets are optimised to raise awareness and drive restaurant traffic for the "Hogs for the Cause" pediatric brain cancer charity.
Design & Requirements Breakdown
Responsive Asset Scaling - Includes both vertical (story) and square (feed) layouts to ensure seamless across the board deployment on various social platforms.
High Energy Palette - Uses a rustic wood texture paired with a vibrant, eye catching red to match the restaurant’s brand and evoke the feel of a classic Southern BBQ event.
Community Focused Visuals - Integrates organic team photos and local team branding ("All Hail the Curly Tail") to build immediate local connection and empathy.
Clear Event Instructions - Highlights critical event details such as the specific date, location, and the mandatory verbal phrase needed to trigger the bill donation whilst using a high contrast yellow sticker graphic.